In one week’s time

Week 1:  I have survived through the first week of the internship and still alive! I have been going everyday to Williamsburg, getting off at Greenpoint avenue stop, and have started getting on the hang of things.  The first 3 days were a bit of a shock to be honest, watching all of the creative juices flow from place to place was a bit overwhelming, but being a part of it all gives me great motivation and aspiration.

Getting to business, Nothing Something has given me an assignment of helping name and brand a company all the way on the west coast.  They have a client who owns a villa, called the Villa Jubaea Estate.  This property is over 40 acres, has a 600+ olive tree grove, along with an ancient 150+ year old olive alley, 40 raised bed vegetable garden planted with tomatoes, zucchini, basil, eggplant etc.  Also a 5 acre Andalusian botanical garden with rare plants from all over the world, gorgeous terra cotta courtyard with fountain, runnel and stately palms, swimming pool with spa, Moroccan inspired fountains and handmade stone walkways, a full size bocce court, and an outdoor living room with a wood burning fireplace.  The entire estate is also wired with hi-tech music system/speakers inside the home and throughout the grounds.  What a house!  The client is also of Palestinian descent, so he has asked us to design and brand everything with a middle eastern, European style.

In order for us to better help the client, we asked him a series of questions to better understand the look and feel of his vision.  We found out that JUBAEA is the name of a rare palm tree also known as a Chilean wine palm.  The tree is known for its super fat trunk.   They have a 25 foot Jubaea that sits in front of the property.  From all of this, we put together a presentation of a list of names and descriptions that we felt were appropriate to the style our client was looking for.  I am hoping to hear back soon and see if they choose one that I created! 🙂  Here is only a sneak peak of the estate and our visuals for this project.

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